Daybreak on the Prairie, finds its muse in the cherished series, Little House on the Prairie ("LHOTP"), and our Co-Founder Melissa Gilbert, known as Laura Ingalls Wilder. From fashion to home design, our product range is a testament to the enduring allure of Americana and prairie chic style, thoughtfully reimagined to cater to the demands of the contemporary world. We center our attention on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Our brand is about fostering connections, and creating a community where women not only shop but also directly interact with the brand and more importantly, with each other, fostering a sense of camaraderie and shared experiences. We believe that "it's never too late to find your natural self... brave change, open your heart, and evolve."